More and more advertisers are realizing that advertising on premium websites featuring premium content lends their advertising an air of quality, delivering their best target audience, gaining audience trust and increasing their conversions.
"73% of digital advertisers said premium content 'best delivers my target audience'" – statista
Premium can be defined as something of quality and value. It takes time and investment to create quality content. That's one thing that separates Amply Media from others. We create high-quality content daily through our in-house team of writers. Overall, our team cranks out better than 1,000 pieces of fresh, high-quality content each month along the most in-demand topics and verticals.
Premium content websites offer control of content in proper context
"48% of digital advertisers said premium content 'provides best quality most relevant content/context'" – statista
According to a recent report by Viacom, context is key when it comes to digital advertising. Publishers who advertise on premium websites have an advantage. According to the Viacom report, "It's no longer a battle between linear and digital. Instead, it's whether a platform can control its content."
Ads appearing within questionable content frustrating advertisers
Media buyers are increasingly concerned about their products being advertised in the context of questionable content. Due to imperfect filters and algorithms, advertisers are becoming frustrated. Some advertisers recently voiced their frustration to Business Insider, about an advertising service that starts with a "G," after being billed for premium content, but instead got unpredictable results.
"Premium publishers are more than 3x more effective in driving mid-funnel brand lift metrics such as favorability, consideration and intent to recommend." – comScore
The comScore study compared premium content advertising versus programmatic advertising. Where programmatic becomes problematic is that it can often overlook the extent at which context and quality content matters.
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Amply Media's premium websites
Amply Media solves this problem for advertisers by placing their ads on our network of 80+ premium websites, that boast an audience of 48 million subscribers. With our in-house team of writers, we create over 1000 original pieces of content each month within the most in-demand verticals of popular topics.
Advertisers can rest assured advertising with Amply Media, knowing their ads will be placed in the most relevant content and precision targeted to prequalified viewers who are most likely to respond to their offers.
Premium content websites are 67% more effective –comScore
A study by comScore revealed that advertising receives a natural lift, often called a halo effect, which refers to an assumed impression of quality, when advertising is paired with quality content in the right context. The study by comScore found that advertising on premium websites was 67% more effective than advertising in other online environments. They found this was directly related to the advertising being set within the context of high quality and relevant content.
Premium content websites deliver more audience reach
"63% of digital advertisers said premium content 'provides audience reach'" – statista
Premium content in and of itself is an audience magnet. People naturally gravitate towards premium content. Furthermore, consistent premium content draws a loyal and consistent audience base. If the content is good, people keep coming back – and they spread the word to other people of similar interests. The result is the gathering of a huge group of like-minds around a particular niche of interest.
This is why Amply Media's network of premium content websites currently has more than 45 million subscribers and is growing by more than 3 million users each and every month.
Amply Media offers access to a huge audience & the right audience
As we've already stated, Amply Media's premium websites have an audience of over 48 million subscribers. And these are not just any subscribers – but extremely active, hyper-engaged viewers who come back daily craving content. That's one reason we crank out over 1000 articles per month. The active and large audience on our 80+ websites sees over 180,000 consumer interactions every minute!
Okay, we've got a huge audience but here's what's more important…
We deliver the right audience
Amply Media wants your advertising to succeed. For that to happen, we know it's vital that we target the right consumers with your offers.
First, we make sure your ads are matched up to the right verticals and appear in the right context within content.
Second, that's why we prequalify who your ads appear to, using precision targeting algorithms to ensure that your ads are only being shown to those most likely to respond to your offer.
Key takeaways:
- Premium content can be defined as something of quality and value, content that takes time and investment to create.
- 73% of digital advertisers said premium content best delivers their target audience.
- 48% of digital advertisers said premium content provides the best quality and most relevant content/context.
- What's important to advertisers today is whether a platform can control its content.
- Advertisers are increasingly frustrated over supposed premium content that places their ads within questionable context and content.
- Premium publishers are more than 3X more effective in driving mid-funnel brand lift metrics such as favorability, consideration and intent to recommend.
- Audiences tend to gravitate and return in larger numbers towards premium content.
- Premium content websites are 67% more effective than other online advertising environments.
- Premium content provides advertisers with the "halo effect" of giving brands and their advertising an air of quality and value.
- 63 percent of digital advertisers said premium content provides audience reach.
- Premium content websites build large, loyal and consistent audiences, audiences who display a greater trust toward the advertisers and advertising shown on premium sites.
Amply Media provides advertisers with huge audiences, based around premium content:
- 80+ premium content websites.
- 48 million active subscribers, growing by 3 million each month.
- * 1000+ new articles created each month.
- 45+ content categories/verticals and growing.
- Over 180,000 consumer interactions every minute!
- Amply media prequalifies audience members, only showing your offers to those most likely to engage.
